ABB leader in Electrification
In September 2024, we get to know Murad Nazar, Regional Sales & Solutions Leader, Middle East, Africa & Turkey, Distribution Solutions Division at ABB. Murad has built an impressive career, leading the Middle East, Africa & Turkey region at ABB. His role involves driving sales growth, building strategic partnerships, and adapting to the diverse market needs in this region. He is focused on customer-centric solutions, leadership development, and embracing market changes. His experience at ABB has given him a deep appreciation for sustainability, diversity, and innovation, values that define the company's Swedish heritage.
ABB, a Swedish–Swiss multinational corporation headquartered in Västerås, Sweden, and Zürich, Switzerland is a leading global engineering company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by 110,000 talented employees in over 100 countries.
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Who is Murad Nazar?
Murad Nazar, Regional Sales & Solutions Leader, Middle East, Africa & Turkey, Distribution Solutions Division at ABB
I have developed a robust professional background in Marketing & Sales, characterized by more than 20 years of experience. I hold a bachelor's degree in electrical engineering from United Arab Emirates University and a master's degree in business administration, which laid the foundation for my career. I began my career as a Sales Engineer at ABB, United Arab Emirates, where I joined ABB in 2003 and have held various local and global positions in power products, systems and the Electrification business area. Currently, I hold the position of Regional Sales and Solutions leader, Middle East, Africa & Turkey based in the United Arab Emirates, where I am responsible for the Distribution Solutions Division within the Electrification Business Area.
Throughout my career, I have exemplified leadership and dedication steering ABB to meet the mission and vision of the company.
Could you elaborate on the responsibilities and functions associated with your position as the Regional Sales & Solutions Leader, Middle East, Africa & Turkey, Distribution Solutions Division at ABB?
The role of a Regional Sales and Solution Manager for the Middle East, Africa & Turkey encompasses a variety of responsibilities and functions aimed at driving sales growth, enhancing customer satisfaction, and fostering strategic partnerships in the region.
This new role comes with a blend of strategic thinking, market insight, leadership skills, and relationship management to effectively drive sales and solutions in the diverse and dynamic MEAT market.
With close to 23 year at ABB, what are some of the major developments and trends you’ve encountered within the industry?
Over the past two decades, ABB has transformed significantly to maintain its leadership in electrification and automation. The company adopted a decentralized operating model to enhance responsiveness by bringing decision-making closer to customers. ABB also realigned its business portfolio to focus on high-growth markets like discrete industries, transport, and infrastructure.
Technological advancements have been central to ABB’s evolution, with significant investments in electrification and automation, including electric vehicle infrastructure and digital energy management solutions. Sustainability is embedded in ABB’s operations, aiming to address global energy challenges and reduce emissions.
Strategic acquisitions have bolstered ABB’s technology and market presence, while global expansion has increased its workforce to over 105,000 employees worldwide. ABB’s commitment to sustainability is evident in its focus on Environmental, Social, and Governance (ESG) principles and its ambition to achieve net zero emissions by 2050. This includes developing green hydrogen technologies and integrating renewable energy sources into the grid.
ABB also leads in providing infrastructure for electric vehicles and public transit systems, leveraging digital technologies to improve operational efficiency and reduce carbon footprints. Collaborations with various stakeholders further drive ABB’s efforts in the energy transition, highlighting its commitment to a sustainable future through innovative technologies and strategic investments.
What are your professional aspirations?
As a Regional Sales & Solutions Manager for the Middle East, Africa, and Turkey, my professional aspirations are various, but can be summarized within the following categories:
1. Customer-Centric Solutions
2. Adapting to Market Changes
3. Building Strong Client Relationships
4. Strategic Partnership Development
5. Leadership Growth
6. Enhancing Team Performance
By setting these aspirations, a Regional Sales Manager can work toward not only personal and professional growth but also contribute significantly to the success of their organization in a diverse and dynamic region.
Visit by H.E. Mr Fredrik Florén Ambassador of Sweden to the UAE together with Ola Pihlbald, Deputy Head of Mission.
Working for a Swedish founded company, what are some of the cultural aspects that have amazed you during the years?
Working for ABB a Swedish-founded company exposes you to various cultural aspects that reflect ABB unique values and practices. Here are some cultural aspects that often amaze individuals:
Focusing on Sustainable Operations
Focusing on Equality and Diversity and Inclusion for all our teams
Bringing an Innovative Mindset to teams and problems
Having a good Work life balance which nurtures talent