Join the Swedish pavilion at Expo 2020!
20 October this year, the doors will open to Expo 2020 in Dubai, featuring a stunning Swedish pavilion called “The Forest”. Under the theme of “Co-creation for Innovation” forward-looking Swedish businesses, universities and government entities will showcase the best that Sweden has to offer for building tomorrow’s smart societies.
We must constantly enter the international arena [Expo 2020 Dubai], both to attract investment and to export more." Swedish Minister for Foreign Trade Anna Hallberg, in Dagens industri 8 October 2019.
The Swedish pavilion, designed by Alessandro Ripellino Arkitekter, Studio Adrien Gardère and Luigi Pardo Architetti.
Ground planting in Dubai
On 8 October 2019, the construction of Sweden’s pavilion started. But instead of a traditional ground breaking with a shovel put into the ground, Swedish Minister for Foreign Trade Anna Hallberg planted trees at the start of the construction. Tree planting is part of the theme of the Swedish pavilion “The Forest” and resonates with the ambition to build the pavilion entirely in wood to minimize its impact on the climate and to highlight alternative construction materials. Film from the 'Ground Planting' ceremony.
The building blocks
“We are very proud of our spectacular pavilion "the Forest", which is designed by Stockholm based Alessandro Ripellino Arkitekter, Studio Adrien Gardère and Luigi Pardo Architetti.” Anders Lönnberg, Commissioner General of Sweden
Sweden's Ground Planting drew attention from both Swedish and international press with over 45 written articles, half in Swedish press and half in international press. In addition, Dagens industri,; the largest business newspaper in the Nordic countries, released a special edition the same day.
Dagens Industri: Astra Zenecas ordförande positivt för hela Sveriges ekonomi.
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Dagens Industri: Så blir Sveriges Satsning på världsutsällningen ett OS i kunskap.
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Gulf Today: Sweden Breaks Ground at Expo 2020 Dubai.
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To highlight the strong focus on sustainability, for the inauguration the Swedish Expo organization launched a film showing Sweden's sustainable and large-scale forest cultivation.
Does your company want to get involved in Expo 2020?
During 2018 and 2019, meetings have been taking place on a regional level to mobilize smaller Swedish companies and regions. These meetings have been organized to promote exports for small and medium sized companies. Does that sound interesting to your company? Go to our website to learn more or send us an email at . ud.expo2020@gov.se.
From left: soprano singer Hannah Holgersson, Executive Director of the Expo 2020 Dubai Bureau Najeeb Mohammed Al-Ali, Minister for Foreign Trade Anna Hallberg, Commissioner General Anders Lönnberg and Ambassador Henrik Landerholm.
Quick Facts
Host City: Dubai
Dates: Oct 20th 2020–April 10th 2021
Number of participating countries: 190
Expected visitors: 5 millions
Expo 2020 theme: Connecting Minds, Creating the Future
Sweden’s theme: Co-creation for innovation
The Swedish Pavilion: The Forest
