Dreaming big in home furnishings
This October 2023, we get to know Thomas Lundgren, Founder and CEO of THE One. Thomas is a passionate idealist and despite facing numerous challenges, he remains unwavering in his pursuit to create something extraordinary in the world of home furnishings.
THE One Total Home Experience LLC (THE One) was founded in 1996 in the United Arab Emirates by Swedish entrepreneur and philanthropist, Thomas Lundgren. Today, THE One has grown into one of the largest and most recognized home furnishing brands in the Middle East with over 500 employees and a total of 23 stores plus 1 Bistro across 8 countries in the Middle East and North Africa as well as an online store for customers around the world.
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Who is Thomas Lundgren?
I'm a passionate idealist on a lifelong quest for happiness. My journey began in Sweden, my home, where I grew up. Instead of following the traditional path of higher education, I chose to venture into the world to find my own way. With an artist's heart and a deep-seated desire for creativity, I've found a natural ability to bring unconventional ideas to life. Throughout this journey, my family has remained my steadfast source of support and inspiration, serving as the driving force behind all my endeavors.
THE One Founder & CEO, Thomas Lundgren
THE One's Grand Opening in Umm Al Nar, Abu Dhabi - 1996
What inspired you to establish THE One in the UAE in 1996, and what was the driving force behind your vision for a distinctive home furnishing brand?
The idea for THE One was born out of a dream and a mission. In 1993, I had a vivid dream in which an angel visited me with a purpose - to "save the world from big box corporations." This mission became my driving force as I envisioned a unique home furnishing brand that stood out from the ordinary. I moved to the UAE, and, after years of hard work, we opened our first store in Abu Dhabi in 1996. Despite facing numerous challenges, I was unwavering in my pursuit to create something extraordinary in the world of home furnishings.
THE One has earned multiple Best WorkplacesTM awards. What sets the company apart and makes it a recipient of these prestigious accolades?
At THE One, we believe in the power of creating a workplace where employees are proud and inspired. Our consistent recognition as a Best Workplace stems from our unwavering commitment to fostering a positive and rewarding work environment. We've maintained our top ranking on the Great Place to Work list for over a decade and I believe what sets us apart is our dedication to the core purpose of "doing good” as we actively engage our staff, suppliers, customers, and communities in making a positive impact. It's not just about being another retailer; it's about contributing to a better world.
When furnishing a new home in the UAE, what are the top three interior investments you should consider?
When investing in interior elements for a new place in the UAE or anywhere in the world, there are three key areas that deserve special attention. First and foremost is quality furniture, with a good sofa taking centre stage. A good sofa will always be an important piece of furniture, as it's the centrepiece of a living room. It sets the tone, just like the rhythm of a song. Is it rock, jazz, or soul? The sofa determines what kind of music the room is. Quality pieces enhance not only the aesthetics but also the comfort and functionality of your home.
Additionally, consider investing in lighting fixtures that complement the overall ambiance of your space. Proper lighting can transform the mood of a room, making it cosy, inviting, or even vibrant, depending on your preferences.
Lastly, don't underestimate the impact of art and home decor. These elements add a personal touch and character to your space, reflecting your unique style and taste. Whether it's a sentimental piece you brought from home, framed wall art, or statement pieces, they play a crucial role in making your house feel like a home.
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THE One's Grand Opening at Wafi City, Dubai - 2000
What are some of the impactful initiatives you've spearheaded throughout your journey with THE One?
Throughout our journey, I've been driven by a passion for creating a positive impact beyond just selling products. THE One has always been more than just a brand; it's a way of life, a philosophy, and a commitment to making the world a better place. We've consistently dedicated ourselves to creating a company with a soul, with a genuine heart that beats to the rhythm of doing good. This message has remained consistent since our inception in 1996.
At THE One, we believe in the 'feel-good factor' that drives our people and communities toward a common goal. We see ourselves as trendsetters, pioneers of a new era where global citizenship is paramount. Our success isn't just measured in sales; it's measured in the positive impact we create in the lives we touch and the better societies we help build.
What aspirations do you hold close to your heart for the future?
My dreams are simple yet profound. I dream of making a difference in the world, inspiring others to pursue their passions, and creating a legacy that transcends generations. I believe in the power of audacious visions, and my dream for THE One has always been to save the world from soulless, overpriced furniture retailers. My journey has been a rollercoaster of emotions, challenges, and hard work, driven by the mission to create something truly unique in the world of home furnishings. It's proof that even the most unconventional paths can lead to greatness.
THE One Jumeirah, Dubai - 1997
Thomas Lundgren at THE One in Umm Al Nar, Abu Dhabi - 1996